Blackberry maker Research in Motion (RIM) hopes new hardware and software will end a tailspin that has seen stock fall more than 80 percent over two years as the company struggles to compete in an Apple- and Android-dominated world.
Let’s hope it can, experts told FoxNews.com.
Because despite the deathwatch, the Blackberry builder is still a key part of the modern smartphone market -- and a vital alternative to the world’s iClones.
“Everyone is chasing Apple at the moment, [but] RIM is really the only company that might be able to supply a complete alternative to the iPhone clones the market is awash with at the moment,” popular tech analyst Rob Enderle told FoxNews.com.
RIM faces an uphill battle, however, and not just because the competition seems unstoppable. The co-CEOs quit in late January. And the customers are leaving, leading RIM to write down the value of its product inventory and report a loss of $125 million -- its first quarterly loss since fiscal 2005 -- in March.
'It would be a little sad to have a world where everything is Apple and Android.'- Technology analyst Linley Gwennap
And worst of all, the yet-unreleased Blackberrys given to developers at an early May conference are boring, critics say -- mindless clones of leading phones from Apple and Samsung.
Even the company’s ad campaigns are boring, some argue.