The smartphone makers have had repeatedly bad press and the general consensus points to the BlackBerry brand as struggling to survive as not much can improve its floundering reputation.
BlackBerry has lost $7bn (£4.1bn) in value in 12 months. Stock prices over the same period are down more than 75 percent.
The BlackBerry event that saw one partygoer rushed to hospital with serious neck injuries after he was stabbed with a broken bottle was poorly managed and overcrowded. It was billed as a press event but turned into a free-for-all and was swamped with teenagers taking advantage of the free spirits and beer on offer.
The result? Reports of people who were sprayed with blood and images emerging online of pools of it on the floor in the bar area. As well as a man in critical condition in hospital with glass in his neck.